Working as a solopreneur does not always mean you have to work alone – often, you’ll find some outside input is necessary to bring your business to its next level. Fortunately, there’s an almost unlimited pool of freelance support available online. Working as a solopreneur does not always mean you have to work alone – often, you’ll find some outside input is necessary to bring your business to its next level. Fortunately, there’s an almost unlimited pool of freelance support available online. EKDesigns lists some types of experts to consider.
Designers play a crucial role in the development of every business. They are integral to your brand identity, styling your logo, formatting your website, mapping out packaging, color schemes, fonts and more. It used to be that quality design would eat into budget, but with the advent of freelancer platforms such as 99designs, business owners have access to a host of talent at minimal cost. Just remember that no two designers are the same and so, for uniformity, you want someone who can manage all facets of your business, rather than just the website and logo. It also helps if you have someone who has experience collaborating with developers, in cross-compatible file types, and on collaborative software’s such as Sketch or Adobe XD.
As the spokesperson for your company, it’s likely that you’ll be carrying out most of the direct sales yourself, but the more indirect selling of your products/services are often better left to an experienced marketeer. An expert in this field will be able to improve exposure across social channels, develop campaigns/plans, and begin the process of building content to help showcase your offerings. There are many types of marketing personnel, comms specialists, analysts, and coordinators, to name a few. Working beneath these are the copywriters, content creators, social media managers, and VFX personnel. Only you will know who will prove most beneficial to your business.
Tech features so prominently in the startup economy that you would likely be in the minority for not hiring a developer. Whether you’re building an app, setting up an e-shop, collecting data or just need help with your website, it’s important to familiarize yourself with the role of (and importance of) programming. At a minimum, a tech expert can help you get the most out of your software or advise you on the best web hosting or cloud storage practices. You can find devs using the usual freelance platforms, but if you’re looking for a full-time installment, it can often be worth looking around where they live, on sites like Github or StackOverflow.
Also enlist the specialty services like IT security companies that have products that can protect your business from a cyber-attack. Whether it’s ransomware, malware, phishing, or viruses and worms, the constant threat of data theft and downtime is very much real. This is why protecting your digital assets and identity is so important, and its why so many business leaders understand the need to prioritize cyber security.
As a solopreneur, you’re going to need to get used to dealing with consultants. A brand consultant, in particular, could be of high importance if your business plan is long-term. Drive Research notes that this individual can help you to perform competitor analysis, identify target demographics, diversify your product range, and more generally help you to figure out who you are and where you’re going. They may even be able to offer some advice on structuring your business to more effectively tackle your desired market.
The way your business is formed can have an effect on how taxes are paid, personal liability, and even paperwork – a formation service can help you to navigate any regional state regulations. Look for a Legalzoom alternative that is nearly half the cost and offers ongoing compliance services.
As a solopreneur, it’s important to know when and how to bring in help. Trying to do everything on your own is a surefire recipe for disaster and can end up costing you more than if you’d hired in the first place. Take some time to review the options and don’t be afraid to reach out!
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